Companies have recognized the relevance of brand personality in shaping consumer behavior and thus necessarily incorporate it in their brand management strategies. Previous research has suggested that brand personality increases consumer preference and usage. Given the potential utility of brand personality for marketers, this paper reviews and analyses the relevant research and thereby identif...

With the advent of Brand Engineering, the requirement for vehicles to have the right sound has never been more important. Given the scale of this engineering task, it is essential to follow a logical process which combines test and CAE data to create a “virtual vehicle” that can be used to simulate sound. A key step in this process is the ability to decompose the sound experienced by a vehicle ...

Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand name...

Theoretical analyses of a set of iterated-tour partitioning vehicle routing algorithms applicable to a wide variety of commonly-used vehicle routing problem variants are presented. We analyze the worstcase performance of the algorithms and establish tightness of the derived bounds. Among other variants we capture the cases of pick-up and delivery, and multiple depots. We also introduce brand ne...

We develop a consumer-level model of vehicle choice to investigate the reasons behind the erosion of the U.S. automobile manufacturers’ market share during the past decade. Our model accounts for the influence of vehicle attributes, brand loyalty, product line characteristics, and dealerships on choice. We find that nearly all of the loss in market share for U.S. manufacturers can be explained ...

Executive Summary We develop a consumer-level model of vehicle choice to shed light on the erosion of the U.S. automobile manufacturers' market share during the past decade. We examine the influence of vehicle attributes, brand loyalty, product line characteristics, and dealerships. We find that nearly all of the loss in market share for U.S. manufacturers can be explained by changes in basic v...

We develop a consumer-level model of vehicle choice to shed light on the erosion of the U.S. automobile manufacturers’ market share during the past decade. We examine the influence of vehicle attributes, brand loyalty, product line characteristics, and dealerships. We find that nearly all of the loss in market share for U.S. manufacturers can be explained by changes in basic vehicle attributes,...

Proprietary brands are a major vehicle for producer profits: consumers have been shown willing to pay a considerable “brand premium” for a branded product over an otherwise identical unbranded product. Prior literature has implicitly assumed that only producers develop brands. In this paper, we report that user communities also can and do develop strong proprietary brands capable of commanding ...

Driver and passenger comfort is a major factor in the automotive industry and one important part of comfort in a vehicle represents sound quality. Sound quality can play an important role in the customer’s vehicle selection [1-3]. Furthermore, today, customers ask for more acoustical comfort and pleasant sounds [4,5]. For this reason, the development of high-quality sounds becomes more and more...